The role and its impact

As our Data Science Manager, you will look after a small team of 3 Data Scientists within Marketing Data Science, and you will stay close to the data yourself. You will be the people manager for data scientists based in Australia, the UK and South Africa, while personally owning marketing measurement for North America, including campaign and event measurement, churn analysis and funnel effectiveness.

Your work shapes how quickly and how confidently marketing decisions get made at Xero. You will bring AI-driven insight generation and agentic analytics into everyday delivery, so the pod spends less time assembling reports and more time on the questions that move the business. You will also set the operating rhythm that helps a team spread across timezones prioritise well, share the load and keep delivery sustainable, and you will present complex analysis simply so that insight turns into decisions people act on.

The team and how they connect

Marketing Data Science helps Xero deliver digital, customer and marketing outcomes through insight that is increasingly AI-augmented. The wider team sits across Australia, New Zealand, the UK, South Africa and North America, so async ways of working, shared documentation and rotating meeting times are part of everyday life. You will work alongside other Data Science leads and partner closely with regional marketing teams, who rely on the pod as a thinking partner rather than a reporting service.

Initially, you will focus on

➤ Working across SQL, Python, BigQuery, Google Analytics, Mixpanel and GTM, with dashboards and visualisation tools that people genuinely use.

➤ Campaign and event measurement for North America, so marketing teams can see what is working and where to invest next.

➤ Churn analysis and funnel effectiveness work that shapes acquisition, retention, engagement and personalisation.

➤ Embedding AI-driven insight generation and agentic analytics into the pod's day to day delivery, reducing time to insight across regions.

Where and how you can work

This role is based in Vancouver, where our office is set up for collaboration, focus work and connection, with meeting rooms, quiet spaces and desks ready whenever you drop in. We work flexibly and take a hybrid approach, and Boost Days are our weekly in-office days with catered meals and activities that support local small businesses.

Here are some of the things we are looking for

➤ You will bring practical marketing measurement experience across campaigns, events, churn and funnel effectiveness, and you will Go Further by turning findings into recommendations people can act on.

➤ Working knowledge of SQL, solid Python, and a strong foundation in statistics, experimentation and causal thinking, with familiarity with Google Analytics, Mixpanel and BigQuery, form part of your everyday toolkit.

➤ You will Go Fast by using AI-driven and agentic analytics to cut the time it takes to get from question to insight.

➤ Coaching people you rarely share a timezone with comes naturally to you, and you will Go Together by creating rhythms that keep everyone connected and supported.

➤ Your communication flexes easily between technical and non-technical audiences, and between local and global ones.

➤ Comfort with ambiguity and loose direction will help you Go Bold, shaping what the team looks at next rather than waiting for the brief.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits.

The expected base salary range for this role is $140,000 - $190,000 CAD.

Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:

Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
Comprehensive Benefits: World-class health, wellness, and retirement programs. Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.

This is a posting for an existing vacancy.

Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.