Your mission
The Team Leader Enrollment Advisor plays a vital role in leading and implementing strategies to attract a diverse and qualified student population to the college or university, combining strong sales/call center team management with strategic recruitment leadership. Reporting to the Head of Student Recruitment, the Team Leader oversees the recruitment team — including day-to-day sales floor performance — and collaborates with various departments to meet enrollment goals and promote the institution's offerings.
Tasks and Responsabilities
1. Recruitment Strategy and Planning
Develop and execute comprehensive recruitment strategies to achieve enrollment targets while aligning with the institution's mission and values.
Analyze market trends, demographic data, and competition to identify opportunities for reaching prospective students effectively.
Manage local direct sales teams.
Work collaboratively with the International direct team to achieve enrollment targets.
Accountable for achieving enrollment targets.
2. Team Leadership and Management
Lead, mentor, and manage the recruitment team, providing guidance, training, and performance evaluations.
Foster a collaborative and results-driven team culture that emphasizes student-centered approaches and data-informed decision-making.
Run 1:1s, performance reviews, and individual development plans, recognizing and retaining top performers.
3. Call Center Sales Management
Manage the daily sales floor operation: lead distribution, speed-to-lead, call volume targets, and follow-up cadence.
Monitor core call center KPIs (talk time, contact rate, conversion rate, lead-to-enrollment ratio) and adjust team strategy accordingly.
Conduct regular call monitoring/listening sessions with structured feedback to improve pitch, objection-handling, and closing technique.
Manage CRM and dialer/telephony tools to ensure accurate lead tracking and reporting.
4. Outreach and Relationship Building
Build and maintain relationships with high schools, community colleges, educational agencies, and other key partners to enhance recruitment efforts.
Represent the institution at college fairs, conferences, and other events to engage with prospective students and their families.
Create and manage all events, open days, campus tours.
5. Marketing and Communication
Collaborate with the marketing and communications team to develop compelling messaging and promotional materials that highlight the institution's strengths and offerings.
Utilize digital platforms, social media, and traditional marketing channels to reach and engage prospective students.
Ensure messaging and scripts used by the sales team are compelling, consistent, and on-brand.
6. Data Analysis and Reporting
Collect, analyze, and interpret data related to recruitment trends, application rates, and conversion rates to inform strategic decisions.
Prepare regular reports and presentations for senior leadership detailing recruitment progress and outcomes.
Include sales/call center performance and pipeline forecasting in reporting to senior leadership.
7. Admissions Process Support
Work closely with the admissions team to ensure a smooth and efficient application process, providing guidance on admission requirements, deadlines, and procedures.
8. Diversity and Inclusion
Implement strategies to enhance diversity and inclusivity within the student body by reaching out to underrepresented populations and promoting a welcoming environment.
9. International Student Recruitment
Develop and manage international recruitment initiatives, collaborating with international partners and organizations to attract and support international students.
10. Enrollment Management
Collaborate with enrollment management and financial aid teams to optimize financial aid packaging, scholarships, and other incentives to attract and retain students.
Your Profile
Bachelor's degree in a relevant field.
Several years of experience in student recruitment, admissions, or related roles within higher education.
Proven experience managing a sales team in a call center or high-volume phone sales environment, including hands-on experience as a sales agent prior to leadership.
Strong leadership and team management skills, with the ability to motivate and inspire others.
Excellent communication, presentation, and interpersonal skills.
Data-driven mindset, with proficiency in data analysis and reporting.
Familiarity with enrollment management systems and CRM software.
Hands-on experience with CRM and dialer/telephony platforms and comfort managing real-time sales KPIs.
Knowledge of marketing and communication strategies, particularly in the context of student recruitment.
Understanding of higher education trends, demographics, and the competitive landscape.
Commitment to diversity, equity, and inclusion in recruitment efforts.
Ability to work collaboratively across departments and engage with external stakeholders.
Ability to motivate and retain a team in a high-pressure, target-driven, high-turnover sales environment.
Either native English speaker or proficiency level of English competency.
United Kingdom